After an involved recruitment process, C21 is delighted to announce that Christina Browne has joined C21 as Senior Account Manager.

Her recent career history includes Digital Project Manager at communication specialists, eMedFusion, where she worked on a range of healthcare accounts. Prior to this she spent six years with McCann Erikson, initially as Account Manager and latterly as Digital Account Manager working on accounts such as Aldi, Sainsbury’s Finance and Hammonds.

With a wealth of digital and traditional experience behind her, Christina will be integral to the ongoing development of the company, helping to service the existing client portfolio, support new business projects and further underpin the excellent, and evolving, skillset that C21 deliver.

It seems fairy tales can come true, as we are delighted to announce that we are only the second agency to have been awarded the prestigious IPA Gold CPD Accreditation, in the first year of membership. The award will be presented on 2 May at the Creative Pioneers Conference and Members Lunch which opens the new pop-up building in Shoreditch, London.

After a dynamic and defining year, that saw the agency re-emerge from a tumultuous end to 2010, like a phoenix from the ashes, we are over the moon that both the strategic direction we set, and the exceptional efforts of staff, have been recognised by peers in our industry.

This award honours outstanding professional development programmes, which have made an evident improvement to the lives of agency staff, as well as to the development of the business. For C21 CPD was intrinsic to our business goals in 2011 and essential in creating a completely new culture within the agency, at a critical time.

However, to achieve the higher-level IPA CPD Accreditation agencies not only have to meet the full criteria for CPD Accreditation but are also required to far exceed regular practice.  At first this seemed like an impossible achievement for us, with our limited training budget and intense demand on resource.  But, as the year progressed we felt more confident in our submission and believed that, regardless of the size of available budget, we could demonstrate to the IPA creativity in building a vibrant learning culture, in support of real, measurable business objectives, that had not come about as an afterthought.

It just goes to prove that hard work, determination and a sprinkling of magic dust, can deliver the golden egg!