Bread Winners
July 2010
C21 are delighted to announce that Roberts Bakery have chosen us to work on their re-brand and communications project.
After a tricky pitch process our creative work shone through and we’re now looking forward to developing our ideas into a successful communications campaign for Roberts Bakery.
Our tasks include the development of a new company strapline, producing fresh and dynamic communication pieces such as consumer ads, outdoor media, brand new vehicle livery and trade show materials.
These ideas will be implemented in our strategic marketing plans to extend bread distribution out to key multiples in the Derby and Telford area.
We’re thrilled to add further consumer experience to the agency and feel privileged to be working on such a prestigious account.
20% profit rise for Begbies Traynor
July 2010
C21 client, Begbies Traynor reported a profit before tax of £8.7m for the year to 30 April, up from £7.2m a year earlier.
Executive chairman Ric Traynor said: “Activity levels for the first two months of the new financial year are slightly ahead of last year and in line with our expectations. We expect to see the benefit of our organic and acquisitive investments in insolvency, as well as the restructuring of our non-insolvency businesses, mitigate the short term constraint of a subdued insolvency market.”
During the course of the last financial year, the company planned a strategic marketing push and C21 was tasked with creating a series of advertising campaigns for a number of the core divisions, including Corporate Restructuring, Insolvency & Corporate Rescue, Corporate Finance and also Forensic, Intelligence & Risk.
Sometimes the old ways are the best
June 10
Proving this old adage rings true, a recent article in the trade magazine Brandweek claimed that some of the oldest advertising techniques still seem to work. Zeppelins, small airplanes with banners, actors in the streets, classic sampling and instore promotions with hostesses, remain just as, if not more effective than Facebook, Twitter and other forms of online or digital promotion.
According to the publication, low-tech advertising is less ‘in the news’ but still in very high demand, by A-brand advertisers too. Recently Starbucks and McDonald’s even up-ed their ‘low-tech’ budgets in the US. Whilst we always like to stay ahead of the game and look for innovative and new ways to reach your audience, perhaps we shouldn’t be too quick to dismiss what worked before!
A fresh start for Forrest
May 2010
As part of an overall re brand campaign, we’re delighted to announce the website launch for our new construction client, HT Forrest.
HT Forrest are a strong, successful and continuously growing construction company which has established an excellent reputation in the social housing, urban regeneration and education sectors.
Their new website serves as the focal point of the rebrand campaign and has been designed in a fresh, contemporary style with a simple structure and user friendly navigation.
This inclusive e-commerce site runs in harmony with the back-end CMS, allowing areas of the website to be constantly updated with ease.
Alongside the design and development of the website, our creative requirements also include pre launch emailers to all HT Forest employees and the design and development of an interactive on-line newsletter.
We’re looking forward to raising their profile even further at the CIH Harrogate exhibition in June. Keep an eye out for more Forrest news to come.
You can visit the website here: www.forrest.co.uk
C21 launch new look Intranet site
April 2010
Back in February, City West Housing Trust tasked C21 with overhauling their Intranet site. Our brief required the new site to communicate the depth of the organisation internally, whilst increasing staff use and heightening interactivity.
Using the existing platform (a challenge in itself), we delivered an Intranet site based on simplicity, interaction and focus, alongside a bold eye catching design.
The new site showcases the organisations diversity, boasts a staff area complete with forum functionality to encourage communication and allows for the addition of localised information and content, keeping the site current and fresh.
The result - a new online identity for the organisation which reaches out to its users and strengthens their brand identity...and we did it all within 6 weeks!
